Zen Lenton: Resume


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Personal Profile
 
I am a conscientious, self-motivated individual, I’m passionate about my field, enjoy a challenge and have the proven ability to communicate at all levels.
 
Key Skills

  • Integrated Marketing strategy and implementation
  • Strong leadership and management skills
  • Search engine optimisation (SEO)
  • Project management
  • Excellent communication skills
  • Flexible and adaptable
  • Direct email marketing
  • Digital PR, communities & social media

Education

  • Diploma in Digital Marketing, Institute of Direct Marketing (IDM), 2009.

  • MSc Multimedia, Nottingham Trent University, January-December, 2000.

  • BA (Jt Hons.) English & American Studies, 2.1 University of Nottingham 1996-99.

Career Details 


Oct 2009 - Present, Marketing Manager - Online & Digital, Teesside University

  • Accountable for formulating the University’s digital marketing strategy and for the development and execution of tactical marketing activity to plan and to budget

  • Accountable for developing and managing communications via digital media such as the web, email and mobile to promote University products and services to specific market segments

  • Responsible for managing and maintaining the University’s recruitment CRM system, including profiling and segmentation

  • Accountable for preparing full year budgets to support marketing plans and forecasting marketing spend against budget

  • Responsible for ensuring that all digital marketing activity adheres to the University brand and acting as a brand champion within the institution

  • Responsible for managing a team delivering international marketing, print publications and e-marketing, including day-to-day management, personal development and reviews, and setting objectives and KPIs against departmental development plans

  • Accountable for ensuring appropriate tracking, analysis and reporting of marketing activity to assess ROI

  • Responsible for developing and co-ordinating the University’s central Search Engine Marketing activity, both PPC and SEO

  • Responsible for developing the University’s social media strategy and guidelines, and leading on all activity around social networking

  • Take lead responsibility for the University’s website to maximise conversion

Sept 2008 – Oct 2009 , Digital Content Manager, Sage (UK) Limited

  • Developing and driving a web content strategy

  • Developing and managing social media and community-based initiatives

  • Implementing Search Engine Optimisation (SEO) strategies

  • Maximising digital as a channel of communication and engagement

  • Ensuring the accuracy and timeliness of content across corporate websites and to ensure editorial and style guidelines are met

Oct 2006 – Oct 2008, Central Web Editor, Sage (UK) Limited

  • Responsible for researching, planning and delivering a redesigned website for Sage (UK)

  • Overseeing editorial direction of sage.co.uk, scheduling, commissioning, creating and managing content

  • Budget management and strategy development

  • Providing commercial web copywriting and proofreading skills


June 2005 – Oct 2006, Web Copywriter, Sage (UK) Limited
  • Responsible for planning, researching and creating copy

  • Proofreading and sub-editing, providing web copy guidance where needed


  • DDA Representative – responsible for briefing the team on accessibility-related issues and, where possible, providing guidance

  • As part of the internal creative agency, I helped to deliver a refreshed brand identity for Sage (UK) Limited. I was involved in all stages of this project, from creative to implementation

Oct 2004 – Dec 2004 Website Communities Manager, BiblioTech
  • Develop, document and implement a community-building strategy  for BiblioTech’s online communities

  • PR activity: Writing and distributing press releases, e-marketing materials and community newsletters

  • Liaising and communicating with users on a regular basis and stimulating interaction

  • Creating value-adding content for communities and sub-communities 

Feb 2003 – Oct 04   Website Content Developer, Newcastle Chronicle & Journal

  • Providing and developing content for icNewcastle & icTeesside

  • Copywriting, editing, updating and proofreading content

  • Creating, sourcing and optimising graphics

  • Monitoring user message boards and forums

July 2002 – Feb 2003    Deputy Editor, UKParents.co.uk

  • Writing, editing and proofing content

  • Monitoring and updating site content, including user forums and message boards


Zen Lenton
Newcastle upon Tyne, UK



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