Zen Lenton: Resume


This is my online c.v. If you'd like to request a copy or discuss an opportunity for us to work together, please use the contact form on this site or email me.

 
Personal Profile
 
I am a conscientious, self-motivated individual, I’m passionate about my field, enjoy a challenge and have the proven
ability to communicate at all levels.
 
Key Skills
 

  • Digital PR, communities and social media

  • Digital content strategy

  • Search engine optimisation (SEO) 

  • Project management

  • Copywriting, sub-editing and proofreading

  • Content management

  • Excellent communication skills

Education

  • Diploma in Digital Marketing, Institute of Direct Marketing (IDM), 2009.

  • MSc Multimedia, Nottingham Trent University, January-December, 2000.

  • BA (Jt Hons.) English & American Studies, 2.1 University of Nottingham 1996-99.

Career Details
 
Oct 2008 – Present, Digital Content Manager, Sage (UK) Limited

  • Developing and driving a web content strategy

  • Developing and managing social media and community-based initiatives

  • Implementing Search Engine Optimisation (SEO) strategies

  • Maximising digital as a channel of communication and engagement

  • Ensuring the accuracy and timeliness of content across corporate websites and to ensure editorial and style guidelines are met

Oct 2006 – Oct 2008, Central Web Editor, Sage (UK) Limited

  • Responsible for researching, planning and delivering a redesigned website for Sage (UK)

  • Overseeing editorial direction of sage.co.uk, scheduling, commissioning, creating and managing content

  • Budget management and strategy development

  • Providing commercial web copywriting and proofreading skills


June 2005 – Oct 2006, Web Copywriter, Sage (UK) Limited
  • Responsible for planning, researching and creating copy

  • Proofreading and sub-editing, providing web copy guidance where needed


  • DDA Representative – responsible for briefing the team on accessibility-related issues and, where possible, providing guidance

  • As part of the internal creative agency, I helped to deliver a refreshed brand identity for Sage (UK) Limited. I was involved in all stages of this project, from creative to implementation

Oct 2004 – Dec 2004 Website Communities Manager, BiblioTech
  • Develop, document and implement a community-building strategy  for BiblioTech’s online communities

  • PR activity: Writing and distributing press releases, e-marketing materials and community newsletters

  • Liaising and communicating with users on a regular basis and stimulating interaction

  • Creating value-adding content for communities and sub-communities 

Feb 2003 – Oct 04   Website Content Developer, Newcastle Chronicle & Journal

  • Providing and developing content for icNewcastle & icTeesside

  • Copywriting, editing, updating and proofreading content

  • Creating, sourcing and optimising graphics

  • Monitoring user message boards and forums

July 2002 – Feb 2003    Deputy Editor, UKParents.co.uk

  • Writing, editing and proofing content

  • Monitoring and updating site content, including user forums and message boards


Zen Lenton
Newcastle upon Tyne, UK
zlenton@gmail.com 



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