Zen Lenton: Resume
This is my online c.v. If you'd like to request a copy or discuss an opportunity for us to work together, please use the contact form on this site or email me.
Personal Profile
I am a conscientious, self-motivated individual, I’m passionate about my field, enjoy a challenge and have the proven
ability to communicate at all levels.
Key Skills
- Digital PR, communities and social media
- Digital content strategy
- Search engine optimisation (SEO)
- Project management
- Copywriting, sub-editing and proofreading
- Content management
- Excellent communication skills
Education - Diploma in Digital Marketing, Institute of
Direct Marketing (IDM), 2009.
- MSc Multimedia, Nottingham Trent University, January-December, 2000.
- BA (Jt Hons.) English & American Studies, 2.1 University of Nottingham 1996-99.
Career Details
Oct 2008 – Present, Digital Content Manager, Sage (UK) Limited
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Developing and driving a web content strategy
- Developing and managing social media and community-based
initiatives
- Implementing Search Engine Optimisation (SEO) strategies
- Maximising digital as a channel
of communication and engagement
- Ensuring the accuracy and timeliness of content across corporate
websites and to ensure editorial and style guidelines are met
Oct 2006 – Oct 2008,
Central Web Editor, Sage (UK) Limited
- Responsible for researching, planning and delivering a
redesigned website for Sage (UK)
- Overseeing editorial direction of sage.co.uk,
scheduling, commissioning, creating and managing content
- Budget management and strategy development
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Providing commercial web copywriting and proofreading skills
June 2005 – Oct 2006, Web Copywriter, Sage (UK) Limited - Responsible for planning, researching and creating copy
- Proofreading and sub-editing, providing web copy guidance where needed
- DDA Representative – responsible for briefing the team on accessibility-related issues and, where possible, providing guidance
- As part of the internal creative agency, I helped to deliver a refreshed brand identity for Sage (UK) Limited. I was involved in all stages of this project, from creative to implementation
Oct 2004 – Dec 2004 Website Communities Manager, BiblioTech - Develop, document and implement a community-building strategy for BiblioTech’s online communities
- PR activity: Writing and distributing press releases, e-marketing materials and community newsletters
- Liaising and communicating with users on a regular basis and stimulating interaction
- Creating value-adding content for communities and sub-communities
Feb 2003 – Oct 04 Website Content Developer, Newcastle Chronicle & Journal - Providing and developing content for icNewcastle & icTeesside
- Copywriting, editing, updating and proofreading content
- Creating, sourcing and optimising graphics
- Monitoring user message boards and forums
July 2002 – Feb 2003 Deputy Editor, UKParents.co.uk- Writing, editing and proofing content
- Monitoring and updating site content, including user forums and message boards
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