Zen Lenton

Zen Lenton: Resume

This is my online c.v. If you'd like to request a PDF copy or discuss an opportunity for us to work together, please use the contact form on this site.

 
Personal Profile
 
I am a conscientious, self-motivated individual, I’m passionate about my field, enjoy a challenge and have the proven ability to communicate at all levels.
 
Key Skills

• Integrated Marketing strategy and implementation
• Strong leadership and management skills
• Search engine optimisation (SEO)
  
• Project management
• Excellent communication skills
  
• Flexible and adaptable
• Direct email marketing
  
• Digital PR, communities & social media
  
  

Education

• Diploma in Digital Marketing, Institute of Direct Marketing (IDM), 2009.
  
  
• MSc Multimedia, Nottingham Trent University, January-December, 2000.
  
  
• BA (Jt Hons.) English & American Studies, 2.1 University of Nottingham 1996-99.
  

Career Details 

Oct 2009 - Present, Marketing Manager - Online & Digital, Teesside University

• Accountable for formulating the University’s digital marketing strategy and for the development and execution of tactical marketing activity to plan and to budget
  
  
• Accountable for developing and managing communications via digital media such as the web, email and mobile to promote University products and services to specific market segments
  
  
• Responsible for managing and maintaining the University’s recruitment CRM system, including profiling and segmentation
  
  
• Accountable for preparing full year budgets to support marketing plans and forecasting marketing spend against budget
  
  
• Responsible for ensuring that all digital marketing activity adheres to the University brand and acting as a brand champion within the institution
  
  
• Responsible for managing a team delivering international marketing, print publications and e-marketing, including day-to-day management, personal development and reviews, and setting objectives and KPIs against departmental development plans
  
  
• Accountable for ensuring appropriate tracking, analysis and reporting of marketing activity to assess ROI
  
  
• Responsible for developing and co-ordinating the University’s central Search Engine Marketing activity, both PPC and SEO
  
  
• Responsible for developing the University’s social media strategy and guidelines, and leading on all activity around social networking
  
  
• Take lead responsibility for the University’s website to maximise conversion

Sept 2008 – Oct 2009 , Digital Content Manager, Sage (UK) Limited

• Developing and driving a web content strategy
  
  
• Developing and managing social media and community-based initiatives
  
  
• Implementing Search Engine Optimisation (SEO) strategies
  
  
• Maximising digital as a channel of communication and engagement
  
  
• Ensuring the accuracy and timeliness of content across corporate websites and to ensure editorial and style guidelines are met
  

Oct 2006 – Oct 2008, Central Web Editor, Sage (UK) Limited

• Responsible for researching, planning and delivering a redesigned website for Sage (UK)
  
  
• Overseeing editorial direction of sage.co.uk, scheduling, commissioning, creating and managing content
  
  
• Budget management and strategy development
  
  
• Providing commercial web copywriting and proofreading skills
  
  

• Responsible for planning, researching and creating copy
  
  
• Proofreading and sub-editing, providing web copy guidance where needed
  
  
  
• DDA Representative – responsible for briefing the team on accessibility-related issues and, where possible, providing guidance
  
  
• As part of the internal creative agency, I helped to deliver a refreshed brand identity for Sage (UK) Limited. I was involved in all stages of this project, from creative to implementation

• Develop, document and implement a community-building strategy  for BiblioTech’s online communities
  
  
• PR activity: Writing and distributing press releases, e-marketing materials and community newsletters
  
  
• Liaising and communicating with users on a regular basis and stimulating interaction
  
  
• Creating value-adding content for communities and sub-communities 
  
  

• Providing and developing content for icNewcastle & icTeesside
  
  
• Copywriting, editing, updating and proofreading content
  
  
• Creating, sourcing and optimising graphics
  
  
• Monitoring user message boards and forums
  

• Writing, editing and proofing content
  
  
• Monitoring and updating site content, including user forums and message boards
  

Zen Lenton
Newcastle upon Tyne, UK