As a professional content manager, I spend a lot of my time trying to impress upon clients and colleagues just how much of a commitment creating online content is: "A blog is for life, not just for the campaign".  Blogs are about discourse, about starting and sustaining conversations and taking that first step into becoming a blogger is about making a commitment to both yourself and your readers.

So with all that in mind, I've been a bit cowardly about putting my money where my mouth is and setting up my own blog.  Sure, I tweet, I'm involved in all manner of social networks and groups - as Tara Hunt would say, I'm reasonably rich in Whuffie.  But I feel that it's finally time to lay it all on the line and speak up.  Hopefully, you'll be interested in some of what I have to say.