As a professional content manager, I spend a lot of my time trying to impress upon clients and colleagues just how much of a commitment creating online content is: "A blog is for life, not just for the campaign". Blogs are about discourse, about starting and sustaining conversations and taking that first step into becoming a blogger is about making a commitment to both yourself and your readers.
So with all that in mind, I've been a bit cowardly about putting my money where my mouth is and se...
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