1. Have clear objectives
Social media are very hungry beasts, in terms of resource and content. And it’s easy to get involved without really understanding what you’re trying to achieve.
So set some clear objectives, whether it’s about getting your brand out in front of a wider audience, or about giving customers another way of connecting with you.
2. Do one or two things really well
With so many social media sites and applications out there, and more being created every day, it’s easy to just create a business profile on every site. But then how do you manage all your accounts? How do you make every presence you have add value?
I’d recommend picking one or two sites or tools – make them places where your customers are already spending time – and really put the effort into your presence there.
That means figuring out how you can add value – by content such as applications or information, or by participating in groups, stimulating discussions and answering questions.
3. Be in it for the long-term
Engaging in social media is a long-term activity that will really yield benefits in the long-term. For us, it’s about raising the brand profile and deepening the relationships we have with our customers.
It’s crucial that you understand that engaging in social media is about building a reputation in a space; it’s about being committed to participating in conversations.
I’d also like to emphasise how important it is to listen. Monitor the spaces you’re engaged in, see what your customers are interested in, and how they feel you can add value.
Social media brings you closer to your customers – and having connected with them, you need to maintain that relationship.
