I've just come across this brilliant video from Commoncraft, an organisation that creates short informative videos on a wide range of topics, from insurance to blogging. Commoncraft's USP is their use of simple, clear terms to explain complicated concepts, alongside the adorable paper cut-outs as illustration.

I particularly loved their social-media-as-ice-cream metaphor. Mine's a Red Velvet...

1. Have clear objectives

Social media are very hungry beasts, in terms of resource and content. And it’s easy to get involved without really understanding what you’re trying to achieve.

So set some clear objectives, whether it’s about getting your brand out in front of a wider audience, or about giving customers another way of connecting with you.

2. Do one or two things really well

With so many social media sites and applications out there, and more being created every day, it’s...